Give shoppers the confidence to shop At Home’s impressive selection
The big box retailer known as At Home came to us with a specific request: to build them a website that helped shoppers express their unique styles, while also reinforcing the brand’s core values—namely variety, quality and value. We set out with an analysis of the customer journey over time, where we discovered that décor needs vary with life stages. For instance, mantels change with the seasons, and nurseries transition into tween rooms. While At Home offers endless possibilities for every occasion, it didn’t take us long to realize the broad selection can be overwhelming for some shoppers.