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CosmoProf Beauty

Mastering Omnichannel Retailing, Beautifully

Hypothesis
Give stylists an edge through inspiration and education
We were excited to be given the opportunity to get creative with CosmoProf, a distributor of salon professional products. After all, hair stylists, nail stylists, and barbers are creative artists and entrepreneurs at heart. The techniques they use are as vital as the products that inspire them.
Plan
A road map for omnichannel success
Styling has gone digital; stylists can now restock consumables with the click of a button and master new techniques through online education. With an increasing number of millennials aspiring to be stylists than ever before, there’s no reason CosmoProf shouldn’t become their trusted business partners. We took a holistic view of the entire digital ecosystem – from customer and employee-facing touch points to the enabling technologies and processes behind them – in order to develop an omnichannel road map that everyone could get behind.
Results
Traction
Our efforts helped CosmoProf develop a brand new position. With a multitude of concurrent work streams powering their digital transformation, business owners and stakeholder are feeling the momentum and fueling more digital innovation around the globe.

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