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LeapFrog

Social Content Takes A Giant Leap

Hypothesis
When it comes to educational devices, LeapFrog is a well-known brand among parents and teachers, with strong advocacy. Knowing that the main source for parenting and education advice is other parents, activating social platforms would accelerate the expansion of brand sentiment, advocacy and share of mind.
Plan

Support and advance the brand’s promise to leap kids ahead through product demos and childrens’ success stories.

Leverage motion in content to capture increased attention while parents are scrolling through their social feeds.

Templatize that content by relevant themes to minimize spend while maximizing the quantity, quality and cadence of content.

Results
With minimal investment, engagement and shares quickly increased.

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