Boost visits and transactions through a sophisticated CRM strategy
Sally Beauty is known for providing "beautiful finds at beautiful prices", but they were experiencing a high attrition rate with existing customers and missing opportunities to add new customers to their loyalty program. Their CRM program needed a makeover of its own, so the revamp of the program was addressed head-to-toe to achieve dramatic results. The strategy included a complete technology infrastructure overhaul, the development of relevant targeted campaigns, and the introduction of new channels into the CRM communications strategy. By analyzing customer shopping behaviors and transactional data, and supporting the implementation and evaluation of channels to identify true ROI, engagement rates improved through harmonious targeted messaging across multiple channels.