Susan Scull Named COO

Scull to lead strategic operations for rapidly growing marketing firm

NEWS / 7.22.16

Dallas, July 22, 2016 — Tandem Theory, an integrated marketing services firm, announced today that Susan Scull has joined the company as Chief Operating Officer. Susan brings more than 25 years of knowledge as an integrated marketing professional with extensive experience driving business results for Fortune 500 brands to include JCPenney, Best Buy, Dean Foods, Frito-Lay, Bank of America and Domino’s.

"Combining the science of marketing technologies along with the art of the brand is a hallmark of Tandem Theory," said Michelle Hagen, CEO. "Susan’s ability to craft a compelling brand purpose that drives customer loyalty complements our integrated customer experience philosophy and deep digital capabilities."

In her new role, Susan will be responsible for driving the agency’s foundational strategic approach, optimizing operational efficiencies and nurturing business development initiatives.

"Tandem Theory has built an impressive body of work for great clients in three short years", Scull said. "And I admire the firm’s innovative approach to solving the modern marketer’s biggest angst: designing and nurturing a seamless, branded, results-driven customer experience. It’s also a tremendous thrill to collaborate with Michelle, a like-minded woman who is breaking the mold of traditional marketing agencies. I believe Tandem Theory is poised to be the agency of the future, and I’m energized to be a part of it."

Susan has been deeply involved in the Dallas advertising community throughout her career, having held board positions with the American Advertising Federation and American Association of Advertising Agencies. Additionally, she is the co-founder of the Dallas Institute for Advanced Advertising Studies.

About Tandem Theory: Tandem Theory helps clients dominate their markets with fresh, unbiased perspectives, innovative strategies and crisp executions. The company is known for using its expertise across digital, traditional and technology-centric disciplines to foster customer devotion and drive sales. Free from outdated paradigms and unnecessary staffing layers, Tandem Theory helps clients achieve meaningful results by providing direct and ongoing access to top talent and key strategists.

Founded in 2014, in response to the shifting post-modern landscape, Tandem Theory's growing client roster includes At Home® stores, Sally Beauty Holdings, Inc., Mitchells Family of Stores, GameStop and Smoothie King.

Susan Scull, Chief Operating Officer