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Sally Beauty

Growing The Insta Following Fast

Influencer Marketing

Hypothesis
CLIENT CHALLENGE
  • Significantly increase followers on Instagram as quickly as possible to meet new business objectives
Plan
SOLUTION
  • Recruited key category Influencers with varying levels of followers to host giveaways on their Instagram pages
  • Their followers had to follow the client’s Instagram page in order to be eligible for a themed product giveaway
  • Influencers produced at least 2-3 pieces of content each to promote the client’s products, contest and the giveaway items
  • In some cases, content was reposted on the client’s Instagram page


Results
CLIENT RESULTS
  • Generated over 8,000 new followers per month for four months
  • Delivered monthly follower growth rates of 7-8% (exceeding industry average), doubling previous follower growth rates of 3.76%

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