THOUGHTS
+Insights
We’re always thinking. Intellectual curiosity and innovation drive our quest to make iterative improvements to everything we do. Mistakes become opportunities. Opportunities become ideas. Ideas lead to hypothesis. Those lead to controlled tests. Positive results lead to implementation.
It’s a cycle that leads to better results. We’re always looking at advances in marketing technology, AI, and data through the lens of consumer behavior and business results.
In the end, our programs drive greater value. We take pride in helping our clients raise the bar one transaction at a time.
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Celebrating 10 Years of Teamwork
Integrated Search Marketing is a coordinated and collaborative approach to search marketing that combines all search disciplines under a unified framework or operating model.

Tandem Theory Achieves 4th Consecutive Inc. 5000 List Ranking
For the fourth year in a row, Tandem Theory was recognized on the INC. 5000 List of Fastest Growing Companies. Over the last year, Tandem

Threads: How to Approach the New Social Media App
Background: What is Threads? Threads, a new text-based social media app from Meta, officially launched July 5. Since then they’ve set records, becoming the

What is Integrated Search and Why Does It Matter?
Integrated Search Marketing is a coordinated and collaborative approach to search marketing that combines all search disciplines under a unified framework or operating model.

Social Media is Evolving, Are You?
With over a billion new social media users entering the marketplace in the last two years — the next evolution of social media will challenge the way we are currently engaging with audiences.

Tandem Theory Ranks on Inc. 5000 list for third consecutive year.
Tandem Theory has made the Inc. 5000 list of fastest-growing, privately-held companies for the third year in a row!