When client Rent-A-Center (RAC) came to us, they were coming off of a record-breaking year and needed help maintaining their growth momentum. RAC was seeking a new, full-service agency capable of playing a broad set of roles across all channels. They needed a marketer adept at leveraging data to continuously optimize the experience at key touch points throughout the customer experience.
- Activated national go-to-market program
- Structured/phased agency migration
- Implemented channel-based ROI reporting
- Deployed media-mix modeling and attribution
- Activated consumer data platform
- Recrafted all Salesforce journeys from scratch