When client Rent-A-Center (RAC) came to us, they were coming off of a record-breaking year and needed help maintaining their growth momentum. RAC was seeking a new, full-service agency capable of playing a broad set of roles across all channels. They needed a marketer adept at leveraging data to continuously optimize the experience at key touch points throughout the customer experience.

  • Activated national go-to-market program
  • Structured/phased agency migration
  • Implemented channel-based ROI reporting
  • Deployed media-mix modeling and attribution
  • Activated consumer data platform
  • Recrafted all Salesforce journeys from scratch