NEWS
By leveraging the latest consumer statistics and trends, CMOs can develop a more effective marketing roadmap to achieve goals in 2024 and beyond.
Explore the latest trends shaping customer engagement in 2024. From personalized experiences to the customer journey, discover what's driving success.
In honor of the agency’s 10th anniversary, we’re back in our three-post series breaking down the next 3 of 10 values that help Tandem Theory drive results for our clients. Spoiler alert: it all comes down to our T3 core behaviors: Teamwork, Transparency and Trust.
As technology continues to shape the world we live in, businesses are finding it increasingly difficult to keep up with the ever-growing amounts of consumer data generated. Enter Consumer Data Platforms (CDPs), enabling businesses to manage and leverage their data more efficiently. CDPs can help brands to personalize their marketing efforts, improve customer experiences, and increase revenue. However, not all brands may be ready to utilize a CDP.
Google released several new Chrome features this month, including better theming, a new Chrome Web Store, and a Search Side Panel. The latter two updates will have a large impact on how Google advertises websites to users. Understanding these can help brands ensure their paid media and website content works with the new Chrome features to effectively lead visitors to their site.
Tandem Theory is ten! In honor of the agency’s 10th anniversary, we’re highlighting 10 of the values that drive us and drive results for our clients in return.