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Tandem Pulse: The Distraction Era
June 12, 2024
Uncover the most critical metrics that every marketer should be tracking. Dive into the significance of each and understand the essence of marketing ROI.
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5 Things You Need to Know to Optimize Your Company’s Approach to Data Privacy
June 27, 2024
Discover expert insights on data privacy from Tandem Theory's Chief Insights Officer Ray Rosenbaum. Learn key strategies for optimizing data privacy in digital marketing. Read more on Authority Magazine.
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CEO Spotlight: Tom Cole on the Future of Advertising with AI and Data-Driven Insights
June 25, 2024
Discover how Tandem Theory CEO Tom Cole explores AI's impact on advertising strategies and consumer behavior shifts in this CEO Spotlight podcast episode with KRLD’s David Johnson. Listen now for expert insights on AI's role, personalized targeting, real-time analytics, and the power of cultural values in advertising innovation.
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Data Disconnect: How CMOs Can Bridge the Data Gap for Better Customer Insights
June 24, 2024
Discover how to bridge the data gap and fuel business growth with better customer insights with our guide on unified data systems for achieving data-driven success.
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Tandem Theory Clients Earn Top Honors at DFW AMA Awards
June 20, 2024
Executive leaders representing Cicis Pizza, Upbound Group (including Rent-A-Center), and Ruby Tuesday were each singled out for their stellar marketing campaigns and overall contributions to the industry.
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The Power of Short-Form Video: Capturing Hearts and Minds in Seconds
June 18, 2024
Enhance your marketing strategy with engaging short-form video content, and unlock impactful results with Tandem Theory's data-driven approach.
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Back-to-School Boom: Data-Driven Insights to Power Your 2024 Marketing Strategy
June 13, 2024
Explore key back-to-school trends for 2024 and leverage Tandem Theory's insights to craft successful campaigns that can boost engagement and sales.
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