Thinking That Drives Results
Original research, strategic perspectives, and industry analysis from our team.
Tandem Pulse: How Brands Can Win Consumers with AI
In a world of rising skepticism and AI overload, how can brands stay trusted, chosen, and relevant? Access our new marketing trend report.
Read MorePrecision at Scale: How AI is Reshaping CRM Personalization
For modern marketers and strategists, the question isn’t whether to adopt AI but how to integrate it meaningfully across the entire CRM lifecycle.
Read MoreOwning Your Ethos: Culture, Conviction and Business Performance
After a recent encounter with a QSR brand, we explore, "Does brand culture help or hurt the business when it is counterculture? What does the data say?”
Read MoreNavigating the Impact of 2025 Tariffs on U.S. Businesses and Marketing Strategies
The 2025 tariffs have created a ripple effect across the U.S. economy, impacting industries, consumer behavior, and marketing strategies.
Read MoreTandem Theory Chief Strategy Officer Megan Flynn Named to Dallas Business Journal’s C-Suite Awards
Tandem Theory is proud to announce that its Chief Strategy Officer (CSO), Megan Flynn, has been recognized by the Dallas Business Journal (DBJ) with a prestigious C-Suite Leader Award.
Read MoreTandem Pulse: 2025 Consumer Trends
Explore Tandem Pulse: Navigating the Year of Contradictions to uncover the strategies, insights, and trends you need to stay ahead.
Read MoreHow to Level Up Modern Restaurant Marketing with Gamification
Megan Flynn, Chief Strategy Officer at Tandem Theory, shared with QSR Magazine how gamification can change the game for modern restaurant marketing.
Read More5 Ways To Create a Wow! Customer Experience
In an interview with Authority Magazine, Megan Flynn, Chief Strategy Officer at Tandem Theory, shares why creating a great customer experience is not only beneficial but crucial to business success.
Read MoreTandem Pulse: A New Era of Brand Loyalty
Consumer loyalty isn’t declining, it’s shifting. Learning how to nurture this consumer-brand nexus is the key to acquiring, retaining and engaging with your loyal consumers.
Read MoreHarnessing Data for Business Success: Insights from Dave Mansfield of Tandem Theory
In an engaging interview with Authority Magazine, Dave Mansfield, Executive Vice President of Data Science and Analytics at Tandem Theory, discusses the critical role of data in driving business growth.
Read MoreLeveraging AI for Business Growth: Insights from Michael Sitarzewski of Tandem Theory
In an interview with Authority Magazine, Michael Sitarzewski, VP of Innovation and Technology at Tandem Theory, shares how AI has transformed the company’s digital marketing strategies.
Read MoreThe Impact of Data-Driven Gamification in Marketing
Discover how data-driven gamification can revolutionize your marketing strategy by enhancing customer engagement and loyalty. Learn how Tandem Theory can help you leverage this powerful tool for your business.
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