Capabilities
We leverage data, analytics and AI to acquire, retain and grow our clients’ customers and build our clients’ business. We do this through the perfect blend of human insight and marketing technology across our core capabilities in analytics, media, and creative.
ANALYTICS
Our analytics team is powered by years of hands-on experience across data architecture, science, and analysis. These team members build, manage, and analyze complex data and analytics programs, powered by leading analytical technology, which drives customer growth for our clients.
- - Data Strategy & Architecture
- - Data Sources Integration
- - Data Standardization & Hygiene
- - Segmentation & Personas
- - Predictive Data Modeling
- - Business Analytics & Trends
MEDIA
Our media team leverages leading-edge data modeling and media decisioning technology to design high-conversion media programs across online, offline, social, email, and SMS channels.
- - Media Campaign Strategy
- - Media Mix Planning & Buying
- - Programmatic Media Buying
- - Media Optimization Modeling
- - Media Test Design & Reporting
- - Local Franchisee Self-Serve Platforms
- - Customer Journeys
- - Email Planning & Management
CREATIVE
Our creative team blends the art of messaging with the science of real-time performance data to develop high-conversion creative down to the individual customer level.
- - Brand Strategy & Messaging
- - Creative Design
- - Copy Development
- - Motion Graphics Production
- - Social Content Development
- - SEO Content Creation at Scale
- - Content Planning & Execution
TECHNOLOGY
Technology cuts across all capability areas and we pride ourselves in being technology agnostic. We specialize in working within the wide range of platforms in our clients’ tech stacks and we are experts at bringing new technologies into the mix when appropriate.
- - Artificial Intelligence
- - Marketing Automation
- - Media Orchestration & Demand-Side Platforms
- - Data Management
- - Campaign Management
- - CRM & Email Management
- - Social Listening & Management
- - Content Management Systems
- - Performance Measurement & Visualization
- - Next-Generation Attribution Tracking
