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THINGS ARE BETTER IN TANDEM.
Data + Creativity.
Wisdom + Curiosity.
Reason + Risk.
Planning + Action.
Trust + Accountability.
Your Brand + Our Agency.
HEAD + HEART
We are a data-driven customer acquisition and retention agency.
We help the CMO vision come to life by integrating all customer data for one view of the customer. We can assist your brand’s IT team to stitch it all together, or our data architects and engineers can do the work turnkey.
And then we can help your marketing team execute data informed marketing programs:
- Targeted personalized messaging (TPM) for customer acquisition and retention
- Data-driven performance media
- CRM and loyalty strategy and execution
- Impactful creative and content
- Performance analytics to visualize what is working best
EXPERTISE + ENERGY
How we solve your toughest marketing challenges
Data + Analytics
Data Strategy
Database Builds
Data Source(s) Integration
Data Standardization + Hygiene
Database Builds
Data Source(s) Integration
Data Standardization + Hygiene
Segmentation + Personas (AI Enabled)
Predictive Data Modeling (AI Enabled)
Business Analytics + Trends
Data Management + Optimization
Predictive Data Modeling (AI Enabled)
Business Analytics + Trends
Data Management + Optimization
Creative + Content
Brand Strategy + Messaging
Campaign Concepting
Creative Design (AI Enhanced)
Copy Development (AI Enhanced)
Campaign Concepting
Creative Design (AI Enhanced)
Copy Development (AI Enhanced)
Motion Graphics Production
Content Planning (AI Assisted)
Content + Editorial Calendars
Content Creation at Scale (AI Assisted)
Content Planning (AI Assisted)
Content + Editorial Calendars
Content Creation at Scale (AI Assisted)
CRM + Loyalty
CRM Strategy + Planning
Customer Journey Mapping
CRM Messaging Orchestration
CRM Financial Forecasting
Customer Journey Mapping
CRM Messaging Orchestration
CRM Financial Forecasting
CRM Program Design/Management
Platform Selection/Development
Rewards Data Management
Rewards Analytics + Reporting
Platform Selection/Development
Rewards Data Management
Rewards Analytics + Reporting
Email Management
Email Strategy + Journeys
Email Messaging Strategy
Email Content Development
Email Creative + HTML
Email Messaging Strategy
Email Content Development
Email Creative + HTML
Email Deployment
ESP Platform Management
Email Performance Reporting
Competitive Email Analysis
ESP Platform Management
Email Performance Reporting
Competitive Email Analysis
Integrated Search
Consumer Keyword Research
Integrated Strategy (SEO + SEM)
Technical On-Site SEO
Local SEO + Business Listings
Integrated Strategy (SEO + SEM)
Technical On-Site SEO
Local SEO + Business Listings
External SEO + Linking
AdWords Bid + Budget Management
AdWords Testing + Optimization
Search Auditing + Assessments
AdWords Bid + Budget Management
AdWords Testing + Optimization
Search Auditing + Assessments
Media
Audience Profiling (AI Assisted)
Media Campaign Strategy
Media Mix Planning + Buying
Programmatic Media Buying
Media Campaign Strategy
Media Mix Planning + Buying
Programmatic Media Buying
Media Optimization Modeling
Local Dealer Buying Platforms
Media Reporting
Media QA
Local Dealer Buying Platforms
Media Reporting
Media QA
Digital
UX Auditing + Usability Testing
Website Strategy + Design
Information Architecture
Website Creative (AI Assisted)
Website Strategy + Design
Information Architecture
Website Creative (AI Assisted)
Website Development
Website Content (AI Assisted)
Site Maintenance + Operations
Web Analytics + Performance
Website Content (AI Assisted)
Site Maintenance + Operations
Web Analytics + Performance
Social Media Management
Social Audience Profiling
Social Strategy + Planning
Posting Calendar
Social Content Creation
Social Strategy + Planning
Posting Calendar
Social Content Creation
Community Management
Social A/B Testing
Social Performance Reporting
Competitive Social Analysis
Social A/B Testing
Social Performance Reporting
Competitive Social Analysis
CLIENTS + COLLABORATORS
WORK + PLAY
PET LOVERS UNITE
This iconic family of brands with decades of data was only missing one thing — a way to connect the brands under their umbrella and give their pet-loving customers better support at every milestone.
NATIONAL RETAILER
This national retailer came to us seeking a new, full-service agency capable of playing a broad set of roles across all channels. They needed a marketer adept at leveraging data to continuously optimize the experience at key touch points throughout the customer experience.
HELLO, MY NAME IS…
What if instead of being a little fish in a big pond, your brand is a big fish in a new pond? That’s how it was for Daikin, the #1 global leader in heating and cooling solutions. Most U.S. consumers didn’t know them by name, so we had to change that.
Results + Partnership
SEE WHAT OUR FRIENDS ARE SAYING
"Tandem is a true partner, listening to the needs of our business, adapting when necessary and delivering outcomes with ROI."
"This team is integral to our success, and we have made great strides."
"The great thing about working with Tandem Theory is that they truly see themselves as a partner and not an agency. I believe this mindset sets them apart. The team is dedicated not only in understanding the tasks at hand but is also very strategic in how we advance the work and therefore the business. I appreciate that they live up to their values in trust, teamwork and transparency; it shows in the work and daily interactions with all team members."
"Tandem Theory truly sees themselves as a partner and not an agency. I appreciate that they live up to their values in trust, teamwork, and transparency."
YOU + US
Let’s Talk
We’re for brands who want a true partner and who want to be part of their own progress. We’re also for brands who want data they can use and results they can see.
Is that you? Let’s talk.
hello@tandemtheory.com
