News

In today's data-rich landscape, maximizing return on investment (ROI) isn't about throwing money at a broad audience; it's about strategically targeting the right people with the right message at the right time.

In this blog article, we'll delve into specific ways you can leverage social platforms to cultivate a voice that resonates with your audience and strategies to keep them coming back for more.

At Tandem Theory, we believe that personalization isn’t just a trend — it’s the cornerstone of successful modern marketing strategies. As a leading data-driven marketing agency, we’ve seen firsthand how personalized experiences can drive customer engagement, loyalty, and ultimately, business growth.

Discover expert insights on data privacy from Tandem Theory's Chief Insights Officer Ray Rosenbaum. Learn key strategies for optimizing data privacy in digital marketing. Read more on Authority Magazine.

Discover how Tandem Theory CEO Tom Cole explores AI's impact on advertising strategies and consumer behavior shifts in this CEO Spotlight podcast episode with KRLD’s David Johnson. Listen now for expert insights on AI's role, personalized targeting, real-time analytics, and the power of cultural values in advertising innovation.

Discover how to bridge the data gap and fuel business growth with better customer insights with our guide on unified data systems for achieving data-driven success.

Executive leaders representing Cicis Pizza, Upbound Group (including Rent-A-Center), and Ruby Tuesday were each singled out for their stellar marketing campaigns and overall contributions to the industry.

Explore the implications of the recent Google Search API documents leak and what it reveals about Google’s ranking factors.

Discover how personalized communication, exceptional service, and strategic programs retain customers and foster lasting loyalty, driving long-term success.

Explore the seven data-driven strategies Tandem Theory uses to build authentic brands through transparency, storytelling, and meaningful audience connections.

Discover the latest updates to Google's search algorithms update in March 2024, and learn how to adapt your content and SEO strategies to maintain search visibility and compliance.

Data-driven marketing agency Tandem Theory has experienced record annual growth by providing a better client experience that drives customer acquisition and retention.

Tandem Theory, a data-driven marketing agency, today announced the promotion of Megan Flynn to Chief Strategy Officer.

Tandem's very own, Michael Sitarzewski, was featured on Annex Cloud's podcast, Get Personal With Loyalty. Listen now to learn more about how brands can bring personalized experiences to their customers.

In honor of the agency’s 10th anniversary, we’re finishing out our three-post series breaking down 10 values that help Tandem Theory drive results for our clients.

Tandem's very own, Dave Mansfield, was featured on Annex Cloud's podcast, Get Personal With Loyalty. Listen now to learn more about how data can enhance customer loyalty.

In honor of the agency’s 10th anniversary, we’re back in our three-post series breaking down the next 3 of 10 values that help Tandem Theory drive results for our clients. Spoiler alert: it all comes down to our T3 core behaviors: Teamwork, Transparency and Trust.

Tandem Theory is ten! In honor of the agency’s 10th anniversary, we’re highlighting 10 of the values that drive us and drive results for our clients in return.

For the fourth year in a row, Tandem Theory was recognized on the INC. 5000 List of Fastest Growing Companies. Over the last year, Tandem Theory welcomed new clients across a variety of industry verticals including Kinley Construction, Rackspace Technology, Regis Salons, and Ruby Tuesday.

Tandem Theory has made the Inc. 5000 list of fastest-growing, privately-held companies for the third year in a row!

"Even as cases of Covid seem to be occurring everywhere, our workplaces are trying to shift to a post-pandemic world which is easier said than done. Monica Saunders passionately believes culture is key."

"A good company is one that attracts the right people; a great company is one that goes out of its way to empower people to do the greatness they were hired to do. A great company enables employees, provides counsel and looks to those people as assets to take the company to the next level of success."