Insights

In an engaging interview with Authority Magazine, Dave Mansfield, Executive Vice President of Data Science and Analytics at Tandem Theory, discusses the critical role of data in driving business growth.

In an interview with Authority Magazine, Michael Sitarzewski, VP of Innovation and Technology at Tandem Theory, shares how AI has transformed the company’s digital marketing strategies.

Discover how data-driven gamification can revolutionize your marketing strategy by enhancing customer engagement and loyalty. Learn how Tandem Theory can help you leverage this powerful tool for your business.

Inc. revealed today that Tandem Theory, a Dallas-based firm specializing in data-driven customer insights and custom marketing solutions for leading consumer brands, ranks on the 2024 Inc. 5000, its annual list of the fastest-growing private companies in America.

Unwrap the secrets to holiday success. Discover when shoppers will splurge, who they are, what they want, and where to find them. Get the actionable insights now!

In today's data-rich landscape, maximizing return on investment (ROI) isn't about throwing money at a broad audience; it's about strategically targeting the right people with the right message at the right time.