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Celebrating 10 Years of Teamwork

September 12, 2023

Tandem Theory is ten! In honor of the agency’s 10th anniversary, we’re highlighting 10 of the values that drive us and drive results for our clients in return. Spoiler alert: it all comes down to our “T3” core behaviors: Teamwork, Transparency and Trust. The T3 are integral to how we do what we do. We hold ourselves accountable to them every day, from our contracts to our performance reviews to our peer-nominated T3 Award.



The great thing about working with Tandem Theory is that they truly see themselves as a partner and not an agency. I believe this mindset sets them apart. The team is dedicated not only in understanding the tasks at hand but is also very strategic in how we push forward and advance the work and therefore the business. The genuine curiosity of the analytics team is also refreshing.” – B2C Client

1. Relationships Over Retainers
We treat people like people, not a piece of business. And we do what needs to be done, even if it’s not on paper. Case in point, when the pandemic hit, we worked with each of our clients to meet their unique financial needs and continued to support them in the same way we were pre-pandemic.

2. Direct Access Over Chain of Command
We move fast, and our flat structure ensures swift responses to your evolving needs. Every client has direct access to a specialist lead in every discipline so they can get the answers they need when they need it or simply bounce around new ideas. This keeps us nimble, so we can adapt to changes in real-time and make sure your goals are achieved promptly.

3. Client Collaboration Over Big Reveals
Collaboration lies at the core of our process. Whether in-house players or partner agencies, we welcome everyone as members of the same team and work with them accordingly. We also involve our clients as active participants in the process. We prioritize worksessions, open dialogue and ideation, rather than big reveals. This creates an environment where collective efforts lead to efficient and effective outcomes for our clients’ bottom line.

4. Bridged Departments Over Siloed Specialties
Consumers expect a seamless, connected experience, and that starts with a seamlessly integrated brand. Tandem Theory thrives in environments with multiple stakeholders from different departments. From data integration and Mar-Tech engineering to actionable data insights and omnichannel solutions, we have expertise navigating cross-departmental challenges and working across companies to achieve cohesive results.

Are you ready to see the results from a better client experience? Let us know at hello@tandemtheory.com.

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