In an engaging interview with Authority Magazine, Dave Mansfield, Executive Vice President of Data Science and Analytics at Tandem Theory, discusses the critical role of data in driving business growth. He emphasizes that while raw data is plentiful, transforming it into actionable insights can significantly enhance team performance and customer engagement. Mansfield shares his journey in data analytics and underscores the importance of solid quality assurance processes to ensure reliable outcomes.
Read More: Dave Mansfield of Tandem Theory on How To Leverage Data To Take Your Company To The Next Level
Key topics covered:
- Importance of QA in data processes
- New loyalty program development
- Key traits for data-driven success
- Data-driven business decisioning
- Utilizing data tools
- Collaborating with data
- Common business challenges
- The evolution of data analytics
Why It Matters
At Tandem Theory, we specialize in helping brands maximize their marketing investments through data-driven strategies. Curious about how leveraging data can take your business to the next level? Reach out at hello@tandemtheory.com