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Tandem Theory Celebrates Record-Breaking Year and Eyes Continued Growth in 2024

February 12, 2024
Celebrating Record Growth - 10 Years - Tandem Theory

DALLAS, TEXAS – February 12, 2024 – Tandem Theory, a data-driven customer acquisition and retention agency, capped off a remarkable 2023 with record-breaking growth and recognition.

“Celebrating a decade of excellence, Tandem Theory’s achievements in 2023 are a testament to our unwavering dedication to delivering a better client experience that leads to tangible growth,” stated Tom Millweard, the agency’s President. “Our focus on putting clients first, combined with our talented team and data-driven experience, has fueled our success and earned us the trust of exceptional brands and partners.”


2023 Highlights:
  • Four-Time INC 5000 Honoree: For the fourth consecutive year, Tandem Theory earned a spot on the Inc. 5000 list, solidifying its status as one of the fastest-growing private companies in the United States.
  • Shattering Records: The agency achieved new monthly growth milestones, driven by successful client partnerships and the collective effort of its dedicated team.
  • Expanding Expertise: Welcoming 15 new brands across diverse industries, Tandem Theory further strengthened its portfolio in restaurants, consumer services, B2B companies, nonprofit organizations, and more.
  • Investing in Talent: Within the agency’s work-from-anywhere model, Tandem Theory added 21 new Theorists to its ranks of over 115 and fostered internal growth by promoting 12 Theorists across various disciplines.

“I am incredibly proud of our team and what we’ve accomplished together,” Millweard continued. “Our agency’s growth would not be possible without the results we drive for our clients first. With a commitment to teamwork, transparency, and trust, we prioritize true partnership that fuels mutual success. We grow when our clients grow, and I’m excited about what the future holds as we continue to help our clients achieve their goals.”

Looking ahead, Tandem Theory is poised for continued expansion and client impact in 2024 with a strategic road map that’s focused on:


Tandem Theory is a data-driven customer acquisition and retention agency that helps the CMO vision come to life. The agency helps integrate all customer data into one view of the customer and helps execute data-informed marketing programs. The agency offers a full suite of modern marketing solutions to help clients reach their goals, including data and analytics, digital, creative and content, CRM and loyalty, email management, integrated search, media, and social media management. 





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