Sleigh the season with data-driven drivers for holiday planning success. In this report, we’ll explore 2024 holiday trends and actionable ideas for navigating the festive frenzy to grow sales. Click to download Tandem Pulse: 2024 Holiday Trends.
This issue of Tandem Pulse covers:

✓ When (and why) holiday shoppers will open their wallets

✓ Who is shopping and what they have in common

✓ What is influencing holiday purchases and what are they buying

✓ Where holiday consumers are taking their shopping journey

Sneak Peek: Key Consumer Insights for 2024 Holiday Marketing Success

October is the new November. At least a quarter of all generations plan to start their holiday shopping in October, indicating a shift toward earlier shopping.

Thanksgiving occurs later this year meaning Cyber Week will happen later, squeezing the time period between Thanksgiving deals and Christmas and Kwanzaa gifting 5 days sooner.

Consumers are planning to increase their overall holiday spending by 7%, allocating an average of $1,530 for gifts, travel, and entertainment.

77% of people are planning to celebrate with gifts across Christmas, Hanukkah, Diwali and Kwanzaa. These holidays occur closer together this year, impacting the need for inclusive seasonal campaigns.

The omnichannel journey is key as all generations say physical store is their #1 source for gift ideas and social media is now the 3rd most influential source for holiday shopping inspiration.

Ready to outsmart the holiday hustle? Contact us at hello@tandemtheory.com to get started.

Download your copy of Tandem Pulse: 2024 Holiday Trends here.

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