This issue of Tandem Pulse covers:
✓ When (and why) holiday shoppers will open their wallets
✓ Who is shopping and what they have in common
✓ What is influencing holiday purchases and what are they buying
✓ Where holiday consumers are taking their shopping journey
✓ When (and why) holiday shoppers will open their wallets
✓ Who is shopping and what they have in common
✓ What is influencing holiday purchases and what are they buying
✓ Where holiday consumers are taking their shopping journey
Sneak Peek: Key Consumer Insights for 2024 Holiday Marketing Success
- October is the new November. At least a quarter of all generations plan to start their holiday shopping in October, indicating a shift toward earlier shopping.
- Thanksgiving occurs later this year meaning Cyber Week will happen later, squeezing the time period between Thanksgiving deals and Christmas and Kwanzaa gifting 5 days sooner.
- Consumers are planning to increase their overall holiday spending by 7%, allocating an average of $1,530 for gifts, travel, and entertainment.
- 77% of people are planning to celebrate with gifts across Christmas, Hanukkah, Diwali and Kwanzaa. These holidays occur closer together this year, impacting the need for inclusive seasonal campaigns.
- The omnichannel journey is key as all generations say physical store is their #1 source for gift ideas and social media is now the 3rd most influential source for holiday shopping inspiration.