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Tandem Theory Clients Earn Top Honors at DFW AMA Awards

June 20, 2024

Tandem Theory, a Dallas-based firm specializing in data-driven customer insights and custom marketing solutions for leading consumer brands, is proud to share the news that four of their premier clients swept the honors at the recent Marketer of the Year Awards, presented by the Dallas chapter of the American Marketing Association (AMA). Executive leaders representing Cicis Pizza, Upbound Group (including Rent-A-Center), and Ruby Tuesday were each singled out for their stellar marketing campaigns and overall contributions to the industry.

“We know that we work with the best client partners in the business,” stated Tom Millweard, president of Tandem Theory. “Seeing four of them recently win prestigious AMA awards really drives the point home. We’re proud to congratulate our clients’ executives who were recognized and honored as pioneers, mavericks, and visionaries. They represent the best of the best in our local marketing industry.”

Three of Tandem Theory’s client representatives were celebrated with winning the Marketing Maverick Award, bestowed upon those who exemplify the innovation and forward-thinking vision of the Dallas marketing community. They include Sarah Philips, VP of marketing for Upbound Group, Maria Trujillo, SVP of marketing for Cicis Pizza, and Kevin Fitzpatrick, SVP of digital and performance marketing at Ruby Tuesday. The top honor went to Ann Davids, chief marketing officer at Upbound Group, who took home the CMO of the Year Award.

The award-winning executives have been long-time partners with Tandem Theory leadership, with Rent-A-Center recently celebrating their 25th year in partnership. Their long-standing relationships are a testament to the agency’s relentless commitment to driving results for client success—a commitment that has led to the agency’s success in return. Tandem Theory has earned a spot on the Inc. 5000 list of fastest-growing companies four consecutive years, each year under this leadership team. 

The theme for this year’s Marketer of the Year Awards was “Forward Growth,” which emphasizes the collaborative and unifying power of marketing in Dallas’ vibrant and thriving business community. The gala and awards banquet took place at Vouv Event Space on the evening of Thursday, June 6. Nominees were evaluated in five specific categories, including Campaign of the Year, CMO of the Year, Marketing Mavericks (only 10 selected), Agency of the Year, and Collegiate Excellence. For the full list of 2024 Marketer of the Year Award winners, please visit the Dallas chapter of the American Marketing Association.

“We’re extremely proud to have collaborated with each of our clients who were recognized for their outstanding contributions in the local marketing community,” continued Millweard. “The story of our agency is simply helping others succeed through a better client experience, and it’s fulfilling to be reminded that it’s working.” 


About Tandem Theory

Tandem Theory is a privately held marketing firm built by a team of seasoned agency owners and operators on a mission to build a new kind of agency, one without all the typical agency hang-ups. Our collective journey has distilled invaluable insights into an approach that truly works, enabling us to create custom data-driven solutions that drive unparalleled results for our clients. We call this a “Better Client Experience,” and it is anchored in core behaviors of teamwork, transparency, and trust. This is what shapes our culture-first approach, fuels the caliber of results we generate, and attracts top-tier talent to our team. Our commitment to collaboration and integrity sets us apart, demonstrating that Things Are Better In Tandem.



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