Building Brand Awareness In B2B2C

Daikin came to Tandem Theory to help make their brand as famous in North America as it is in the rest of the world. Our role quickly became one of a full-service agency by providing Strategy, on and offline Creative, Media Planning/Buying, Sales Promotion, Dealer Support, and Data and Analytics for marketing campaigns. Today, Daikin and its North American dealers are well on their way to becoming a household name in the highly competitive HVAC business.