Data in Action

Ruby Tuesday, a well-established casual dining brand with 215 restaurants across 90 areas, was dealing with a slump in traffic and media returns that just weren’t hitting the mark. After revamping their marketing strategy with a focus on data-driven personalization and localization, they sought an agency to swiftly drive action and sustain growth. We partnered with them to leverage store and customer data and deliver innovative media planning and omnichannel campaign support. The result? Increased store visits and spend per store visit. Plus, they grabbed the attention of a younger crowd and boosted revenue by more than half.