Thinking That Drives Results
Original research, strategic perspectives, and industry analysis from our team.
The New Era of Customer Engagement: Top Trends for 2024
Explore the latest trends shaping customer engagement in 2024. From personalized experiences to the customer journey, discover what's driving success.
Read MoreCelebrating 10 Years of Transparency
In honor of the agency’s 10th anniversary, we’re back in our three-post series breaking down the next 3 of 10 values that help Tandem Theory drive results for our clients. Spoiler alert: it all comes down to our T3 core behaviors: Teamwork, Transparency and Trust.
Read MoreExploring Data Solutions: Do You Really Need a Customer Data Platform?
As technology continues to shape the world we live in, businesses are finding it increasingly difficult to keep up with the ever-growing amounts of consumer data generated. Enter Consumer Data Platforms (CDPs), enabling businesses to manage and leverage their data more efficiently. CDPs can help brands to personalize their marketing efforts, improve customer experiences, and increase revenue. However, not all brands may be ready to utilize a CDP.
Read MoreHow Google Topics Impacts Your Brand’s Website
Google released several new Chrome features this month, including better theming, a new Chrome Web Store, and a Search Side Panel. The latter two updates will have a large impact on how Google advertises websites to users. Understanding these can help brands ensure their paid media and website content works with the new Chrome features to effectively lead visitors to their site.
Read MoreCelebrating 10 Years of Teamwork
Tandem Theory is ten! In honor of the agency’s 10th anniversary, we’re highlighting 10 of the values that drive us and drive results for our clients in return.
Read MoreTandem Theory Achieves 4th Consecutive Inc. 5000 List Ranking
For the fourth year in a row, Tandem Theory was recognized on the INC. 5000 List of Fastest Growing Companies. Over the last year, Tandem Theory welcomed new clients across a variety of industry verticals including Kinley Construction, Rackspace Technology, Regis Salons, and Ruby Tuesday.
Read MoreThreads: How to Approach the New Social Media App
Threads has been called Meta’s version of Twitter due its similar feed layout, emphasis on text-based post sharing, and documented intent to be a hub for real-time and topical conversations.
Read MoreWhat is Integrated Search and Why Does It Matter?
Integrated Search Marketing is a coordinated and collaborative approach to search marketing that combines all search disciplines under a unified framework or operating model.
Read MoreSocial Media is Evolving, Are You?
With over a billion new social media users entering the marketplace in the last two years — the next evolution of social media will challenge the way we are currently engaging with audiences.
Read MoreTandem Theory Ranks on Inc. 5000 list for third consecutive year.
Tandem Theory has made the Inc. 5000 list of fastest-growing, privately-held companies for the third year in a row!
Read MoreTandem’s Own Monica Saunders on Post-Pandemic Workplace Culture
"Even as cases of Covid seem to be occurring everywhere, our workplaces are trying to shift to a post-pandemic world which is easier said than done. Monica Saunders passionately believes culture is key."
Read MoreHow to Take Your Company From Good to Great
"A good company is one that attracts the right people; a great company is one that goes out of its way to empower people to do the greatness they were hired to do. A great company enables employees, provides counsel and looks to those people as assets to take the company to the next level of success."
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