Thinking That Drives Results
Original research, strategic perspectives, and industry analysis from our team.
Measuring Success: Key Metrics Every CMO Should Know
Uncover the most critical metrics that every marketer should be tracking. Dive into the significance of each and understand the essence of marketing ROI.
Read MoreThe Impact of Personalization in the Digital Age
Tandem's very own, Michael Sitarzewski, was featured on Annex Cloud's podcast, Get Personal With Loyalty. Listen now to learn more about how brands can bring personalized experiences to their customers.
Read MoreCelebrating 10 Years of Trust
In honor of the agency’s 10th anniversary, we’re finishing out our three-post series breaking down 10 values that help Tandem Theory drive results for our clients.
Read MoreUsing Data to Identify and Reward Customers
Tandem's very own, Dave Mansfield, was featured on Annex Cloud's podcast, Get Personal With Loyalty. Listen now to learn more about how data can enhance customer loyalty.
Read More2024 Planning Insights for Your Marketing Roadmap
By leveraging the latest consumer statistics and trends, CMOs can develop a more effective marketing roadmap to achieve goals in 2024 and beyond.
Read MoreThe New Era of Customer Engagement: Top Trends for 2024
Explore the latest trends shaping customer engagement in 2024. From personalized experiences to the customer journey, discover what's driving success.
Read MoreCelebrating 10 Years of Transparency
In honor of the agency’s 10th anniversary, we’re back in our three-post series breaking down the next 3 of 10 values that help Tandem Theory drive results for our clients. Spoiler alert: it all comes down to our T3 core behaviors: Teamwork, Transparency and Trust.
Read MoreExploring Data Solutions: Do You Really Need a Customer Data Platform?
As technology continues to shape the world we live in, businesses are finding it increasingly difficult to keep up with the ever-growing amounts of consumer data generated. Enter Consumer Data Platforms (CDPs), enabling businesses to manage and leverage their data more efficiently. CDPs can help brands to personalize their marketing efforts, improve customer experiences, and increase revenue. However, not all brands may be ready to utilize a CDP.
Read MoreHow Google Topics Impacts Your Brand’s Website
Google released several new Chrome features this month, including better theming, a new Chrome Web Store, and a Search Side Panel. The latter two updates will have a large impact on how Google advertises websites to users. Understanding these can help brands ensure their paid media and website content works with the new Chrome features to effectively lead visitors to their site.
Read MoreCelebrating 10 Years of Teamwork
Tandem Theory is ten! In honor of the agency’s 10th anniversary, we’re highlighting 10 of the values that drive us and drive results for our clients in return.
Read MoreTandem Theory Achieves 4th Consecutive Inc. 5000 List Ranking
For the fourth year in a row, Tandem Theory was recognized on the INC. 5000 List of Fastest Growing Companies. Over the last year, Tandem Theory welcomed new clients across a variety of industry verticals including Kinley Construction, Rackspace Technology, Regis Salons, and Ruby Tuesday.
Read MoreThreads: How to Approach the New Social Media App
Threads has been called Meta’s version of Twitter due its similar feed layout, emphasis on text-based post sharing, and documented intent to be a hub for real-time and topical conversations.
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